BBA MBA Integrated with AI in Business | GSFC University, Vadodara
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BBA MBA INTEGRATED WITH AI IN BUSINESSHome / BBA–MBA Integrated

About The Program
Program Objectives
Program Outcomes
Program Structure
Course Structure
Admission Process
Contact Co-ordinator
E-Centre

About The Program

 

The BBA–MBA Integrated Program with Artificial Intelligence (AI) is a five-year combined degree that seamlessly integrates undergraduate and postgraduate business education into a single structured course. It provides a strong foundation in business fundamentals along with AI-driven tools, data analytics and advanced management concepts, fostering strategic thinking and leadership development.

The program blends theoretical learning with practical exposure through case studies, internships, live projects, and industry interaction, while incorporating AI applications across domains such as marketing, finance, HR, and operations. It equips students with data-driven decision-making skills and technological competence, preparing them for managerial roles, AI-enabled business functions, entrepreneurship, and global careers in a digital economy.

Program Objectives

 
 

Integrate Artificial Intelligence and data analytics with business decision-making processes.

 

Build analytical, critical thinking, and problem-solving abilities for complex business environments.

 

Promote ethical, socially responsible, and sustainable business practices.

 

Prepare students for global careers and higher academic pursuits in management and analytics.

 

Program Outcomes

 
 

Utilize AI tools, data analytics, and business intelligence techniques for informed decision-making.

 

Analyze business problems using quantitative and qualitative techniques.

 

Design and implement AI-driven solutions in various business functions.

 

Conduct research and apply business research methodologies in real-world contexts.

 

Pursue careers as Business Analysts, Data Analysts, AI-enabled Managers, Entrepreneurs, or Researchers.

Program Structure

 
 

The Integrated BBA–MBA with AI in Business is a five-year programme comprising 10 semesters. Each academic year consists of two semesters, thereby ensuring a structured progression from foundational to advanced levels of management education integrated with Artificial Intelligence and data analytics.

Each semester consists of approximately fifteen weeks of teaching, followed by end-semester evaluation.

The programme is designed in a phased manner, where the initial semesters focus on building strong fundamentals in business management, communication, and quantitative techniques, while progressively introducing Artificial Intelligence, data analytics, and digital business applications. The later semesters emphasize advanced management concepts, AI-driven decision-making, specialization courses, and strategic applications across functional domains.

The teaching–learning process includes a blend of lectures, tutorials, practical sessions, case study discussions, simulations, presentations, industry interactions, field visits, internships, live projects, and research-based assignments, ensuring holistic development of students.

The programme also offers multiple exit options as per academic flexibility:

  • Exit after 3 years: Award of BBA Degree
  • Completion of 5 years: Award of Integrated BBA–MBA Degree with AI in Business

The curriculum integrates skill enhancement courses, value-added courses, internships, multidisciplinary projects, and industry certifications, thereby enhancing employability and industry readiness.

 

Evaluation

The assessment broadly comprises Internal Assessment (Continuous Evaluation Component) and External Assessment i.e., End Semester Examination. Each course carries 100 marks for theory with 60 marks for Internal Assessment and 40 marks for End Semester Examination. The internal assessment (CEC - Continuous Evaluation Components) will be through MCQs, classroom tests, assignments, oral presentations, and projects.

 

Courses

The curriculum structure is based on AICTE syllabus. The program consists of Core Courses (CC) / Discipline Specific Electives (DSE) / Generic Electives Courses of six credits each and Skill Enhancement Courses of two credits each.

For theory classes, one credit indicates one hour of lecture per week while for practical, one credit indicates two hours of practical laboratory sessions per week.

The curriculum follows the UGC-recommended CBCS pattern and includes: Core Courses (CC), Discipline-Specific Electives (DSE), Generic/Multidisciplinary Electives, Ability Enhancement Compulsory Courses (AECC), and Skill Enhancement Courses (SEC).

An industry internship / field attachment is a mandatory component of the program and will be conducted in specified semesters as per the detailed syllabus.

Course Structure

 
 
Semester – I
Sr. No. Course Code Course Title L T P C Marks
1 BBA101 Principles and Practices of Management 3 1 0 4 100
2 BBA102 Financial accounting 3 1 0 4 100
3 BBA103 Business Statistics and Logic 3 1 0 4 100
4 BBAAI101 Introduction to Artificial Intelligence (AI) 3 1 0 4 100
5 AECC101 Fundamentals of English 3 1 0 4 100
6 VACC101 Foundation Course 0 0 4 4 100
Total 22 800
 
Semester – II
Sr. No. Course Code Course Title L T P C Marks
1 BBA201 Human Behaviour and Organization 3 1 0 4 100
2 BBA202 Marketing Management 3 1 0 4 100
3 BBA203 Business Economics 3 1 0 4 100
4 BBAAI201 Digital Literacy, Data Foundations & Applied Statistics for AI 2 0 0 2 100
6 AECC201 Communication Skills in English 2 0 0 2 100
7 VACC201 Tinkering & Mentoring 0 0 2 1 100
8 BBAI2 INTERNSHIP 0 0 2 0 100
Total 17 800
 
Semester – IV
Sr. No. Course Code Course Title L T P C Marks
1 BBA401 Operations Management 3 1 0 4 100
2 BBA402 Financial Management 3 1 0 4 100
3 BBA403 Business Research methodology 3 1 0 4 100
4 BBA404 International Business 2 0 0 2 100
5 BBAAI401 AI Applications in Business  3 1 0 4 100
6 AECC401 Environmental Studies 2 0 0 2 100
7 BBA406 Internship (REEP)   0 0 4 2  
8 --- Communicative English and Employability Skills 2 0 0 2 100
Total 24 800
 
Semester – VI
Sr. No. Course Code Course Title L T P C Marks
1 BBAFM602 Financial Analytics      3 1 0 4 100
2 BBAMM602 Digital Marketing 3 1 0 4 100
3 BBA603 Corporate Governance 2 0 0 2 100
4 BBAAI601 Strategic AI Implementation in Business 3 1 0 4 100
5 BBA604 Project Work  2 - 4 4 100
6 AECC501 Disaster Risk Management 2 0 0 2 100
7 --- Communicative    English    and Employability Skills 2 0 0 2 100
Total 22 700
 
Semester – VII
Sr. No. Course Code Course Title L T P C Marks
1 MBA1001  Accounting for Managers 3 0 0 3 100
2 MBA1002 Business Environment 3 0 0 3 100
3 MBA1004 Managerial Economics 3 0 0 3 100
4 MBA1005 Quantitative Technique 3 0 0 3 100
5 MBA1006 Organization Behaviour 3 0 0 3 100
6 MBA1008 Managerial Communication 2 0 0 2 100
7 MBA2005 Business Research Methods 3 0 0 3 100
8 MBA1009 Internship (REEP)  0 0 4 2 100
9 VAC1001 Communicative    English    and Employability Skills 2 0 0 2 100
10 MBAAI101 Applied Data Science 2 1 0 3 100
Total 27 1000
 
Semester – VIII
Sr. No. Course Code Course Title L T P C Marks
1 MBA2001  Business Analytics 3 0 0 3 100
2 MBA2002 Marketing Management 4 0 0 4 100
3 MBA2003  Financial Management 4 0 0 4 100
4 MBA2004   Human resource Management 4 0 0 4 100
5 MBA1007  Corporate Law 3 0 0 3 100
6 MBA2007  International Business 3 0 0 3 100
7 MBA2008 Indian Ethos & Business Ethics 2 0 0 2 100
8 MBA2009  Summer Internship Project 0 0 2 2 100
9 VAC2001  Communicative English & Employability Skills II 2 0 0 2 100
10 MBAAI201

AI Applications, Eco system and Governance

 3 1 0 4 100
Total 31 1000

Admission Process

 
 

Total Intake

30 Seats

 

Mode of Admission

Merit Based

 

Qualifying Examination

10 + 2 (All Streams) or Equivalent

 

Eligibility for Admission

  • Applicant must have passed 12th or equivalent Examination in any stream, with
  • English as one of its subjects from the recognized Board including NIOS, securing a minimum 50% marks in aggregate of all the subjects. (45% marks for SC/ST/OBC –NL/EWS/PD)
  • Applicants with 12th or equivalent from International Schools, affiliated to foreign education boards like IGCSE (International General Certificate for Secondary Education) and IB (International Baccalaureate) can apply, they have to submit equivalence certificate of Association of Indian Universities, New Delhi.
 

Registration Fees

The registration fee for submitting online application form is Rs. 600/- (Rupees Six Hundred Only), which is to be paid online. (Non - Refundable).

 

Selection Process:

50% and above aggregate marks in H.S.C (12th Std) or equivalent - Admission will be granted on a merit / first-come, first-served basis, subject to availability of seats.

Contact Co-ordinator

 
 

Dr. Hetal Soni

Program Coordinator
 - hetal.soni@gsfcuniversity.ac.in

E-Centre

 
 

Sample Paper for Entrance Test

 

University Brochure

 

Detailed Curriculum -  AY 2026-27