Bachelor of Business Administration - Business Analytics | GSFC University, Vadodara
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Bachelor of Business Administration - Business AnalyticsHome / Bachelor of Business Administration - Business Analytics

About The Program
Program Objectives
Program Outcomes
Program Structure
Course Structure
Admission Process
Contact Co-ordinator
E-Centre

About The Program

 

Bachelor of Business Administration - Business Analytics (BBA-BA) is the process of interpreting data to help organizations make informed, strategic decisions. It involves the collection, analysis, and interpretation of large datasets from both profit and non-profit organizations. As a rapidly emerging discipline, Business Analytics has become a vital component of management science, where decision-making is largely data-driven. In view of, huge data across functional areas like marketing, finance, Production, Purchase, HR, Logistics. The complexity of data is increasing with the growth of the business and competition in the concerned sector. Therefore, Business analytics is becoming an effective tool in dealing with decision making which is complex in terms of magnitude of data.

Program Objectives

 
 

To enable students to analyze, formulate, and solve complex business and analytical problems.

 

To develop professionalism, ethical values, communication skills, teamwork, and a multidisciplinary outlook for lifelong learning.

 

To prepare students for careers in business, analytics, research, and academia, fostering creativity and commitment.

 

To instill the ability to translate data-driven insights into sustainable and human-centered development strategies.

 

Program Outcomes

 
 

Graduates will be industry-ready professionals with a futuristic and data-driven outlook.

 

Graduates will be proficient communicators, skilled in analytical tools, technology, and business decision-making.

 

Graduates will demonstrate managerial competencies, ethical responsibility, and leadership qualities.

 

Graduates will show the ability for lifelong learning and adaptation to evolving business environments.

 

Program Structure

 
 

The BBA (Business Analytics) program follows the National Education Policy (NEP) 2020 framework, offering a three-year undergraduate degree with an optional fourth year (Honours/Research). Each academic year is divided into two semesters, totaling six to eight semesters. Thus, there will be a total of six to eight semesters. Each semester includes a minimum of fifteen weeks of instruction, combining theory and practical sessions. Teaching–learning methods include interactive lectures, case studies, simulations, data labs, virtual learning environments, industry visits, projects, and internships.

 

Evaluation

Evaluation consists of Continuous Internal Assessment (CIA) and End-Semester Examination (ESE).

  • Each theory course carries 100 marks: 60 for internal components (assignments, quizzes, case studies, presentations) and 40 for end-semester examination.
  • Practical and project-based courses carry separate evaluation components based on performance, reports, and viva-voce..

Course Structure

 
 
Semester – I
Sr. No. Course Code Course Title L T P C Marks
1 BBA101 Principles and Practices of Management 3 1 0 4 100
2 BBA102 Financial Accounting 3 1 0 4 100
3 BBA103 Business Statistics and Logic 3 1 0 4 100
4 BA208 Introduction to Data Science 3 1 0 4 100
5 BBA104 Indian Knowledge System 2 0 0 2 100
6 VACC102 Environmental    Science    and Sustainability 2 0 0 2 100
7 AECC101 Fundamentals of English 1 0 1 2 100
8 VACC101 Foundation Course 0 0 4 4 100
9 VACC103 Communicative English and Employability Skills - I 2 0 0 2 100
Total 28 900
 
Semester – II
Sr. No. Course Code Course Title L T P C Marks
1 BBA201 Human Behaviour and Organization 3 1 0 4 100
2 BBA202 Marketing Management 3 1 0 4 100
3 BBA203 Business Economics 3 1 0 4 100
4 BA207 Basics of DBMS 3 1 0 4 100
5 BBA204 Emerging Technologies and Application 2 0 0 2 100
6 AECC201 Communication Skills in English 2 0 0 2 100
7 VACC201 Tinkering Lab 0 0 2 1 100
8 BBA205 INTERNSHIP 0 0 4 2 100
9 VACC202 Communicative English and Employability Skills - II 2 0 0 2 100
Total 25 1000
 
Semester – IV
Sr. No. Course Code Course Title L T P C Marks
1 BBA402 Financial Management 3 1 0 4 100
2 BBA403 Business Research methodology 3 1 0 4 100
3 BBA404 International Business 3 1 0 4 100
4 BA402 HR Analytics 3 0 2 4 100
5 BA408 Marketing & Retail Analytics 3 0 2 4 100
6 VACC401 Public Health and Management 2 0 0 2 100
7 AECC401 Envrionmental Science 1 1 0 2 100
8 SEC401 Design Thinking and Innovation 1 1 0 2 100
9 BBA405 REEP Project 0 0 4 2 100
10 VACC301 Communicative English and Employability Skills - III 2 0 0 2 100
Total 30 1000
 
Semester – VI
Sr. No. Course Code Course Title L T P C Marks
1 BBA601 Project Management 3 1 0 4 100
2 BA401 Introduction to AI and ML 3 0 2 4 100
3 BA504 Financial Analytics 3 0 2 4 100
4 BA601 Logistics & SCM Analytics 3 0 2 4 100
5 BA505 Programming in R 3 0 2 4 100
6 SEC601 Corporate Governance 2 0 0 2 100
7 SEC602 Major Project - - - 4 100
8 AECC601 Disaster Risk Management 0 0 2 2 100
9 VACC601 Communicative English and Employability Skills - VI 2 0 0 2 100
Total 30 900
 
Semester – VII
Sr. No. Course Code Course Title L T P C Marks
1 BBA701 AI for Business; Diversity, Equity and Inclusion;  Digital  Ethnography  and Online Communities 3 1 0 4 100
2 BBA702 Entrepreneurial Leadership 2 2 0 4 100
3 BA502 Digital Transformation of Business 3 1 0 4 100
4 BA406 Data Visualisaiton Tool – Tableau 3 1 0 4 100
5 BBA703 Internship 0 0 4 2 100
6 BBA704 Dissertation work 2 0 0 4 100
7 VACC301 Communicative English and Employability Skills - III  2 0 0 2 100
Total 24 700
 
Semester – VIII
Sr. No. Course Code Course Title L T P C Marks
1 BA503 Web & Social Media Analytics 3 1 0 4 100
2 BA506 Data Visualisation Google Studio 3 1 0 4 100
3 BBA803 Dissertation work 2 0 0 4 100
4 VACC301 Communicative English and Employability Skills - VII 2 0 0 2 100
Total 14 400
 
 

Admission Process

 
 

Total Intake

60 Seats

 

Mode of Admission

Merit Based

 

Qualifying Examination

10 + 2 (Commerce/Science) or Equivalent

 

Eligibility for Admission

Candidates who have passed 10+2 or equivalent examination in any stream (Commerce/Science/Arts) from a recognized board with at least 45% aggregate marks (40% for reserved categories) are eligible to apply. Admissions are granted on a merit and first-come, first-served basis. Applicants from international boards such as IB or IGCSE must submit an equivalence certificate issued by the Association of Indian Universities (AIU), New Delhi.

 

Registration Fees

The application fee is ₹500, payable online
.

 

Selection Process:

50% and above aggregate marks in H.S.C (12th Std) or equivalent - Direct admission on first cum first basis, 45% for SC/ST/OBC-Non-Creamy Layer/PD/EWS.

Contact Co-ordinator

 
 

Ms. Vimla Virparia

Program Coordinator
 - pc.bbabusinessanalytics@gsfcuniversity.ac.in
 
 

E-Centre

 
 

Sample Paper for Entrance Test

 

University Brochure

 

Detailed Curriculum - 4 Years | Detailed Curriculum - 3 Years